PR press release

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Lead By Example: The ActiveKids Movement highlights the 80% decline in fitness children experience during summer break.

ActiveKids has announced a three-month campaign starting from April to July 2024 to change children’s lives aged 6-11. As the summer holidays are approaching the new campaign will highlight the importance of reducing screentime whilst increasing physical activity.

In the UK, over 70% of young people fail to meet the recommended daily quota of one hour of physical activity, and primary school children experience an 80% decline in fitness during the leisurely summer break. The extended free time associated with holidays contributes to elevated screen time and a sedentary lifestyle.

Emily Hazera, director of ActiveKids, said: “Children during the summer holidays spend more time on their devices and less time outside socialising with other children their age; adults in their lives play a vital role in making that positive shift so we want to encourage them to be present.

“We know that parents find it harder during the summer period to find things for their kids to do so longer screen time than advised are allowed, concerns are growing in relation to children’s mental and physical health so it can no longer be ignored”.

By organising interactive workshops, adventure challenges, and family engagement programs in schools during term time and in community centres during the summer break, the campaign aims to motivate children aged 6 to 11 and their families to adopt an active and balanced lifestyle.

The Lucozade brand and the ActiveKids movement has teamed up to spread awareness for the cause. Kids can participate in an interactive video featuring physical activity and movement by scanning the QR code on the bottles. These QR codes will be unveiled in April 2024, just in time for the summer holidays, inspiring kids to embrace an active and healthy lifestyle.

Supported by ActiveKids ambassadors, which include Olympic gold medallists Tom Daley and Nicola Adams, the campaign kicks off in sync with the Summer Olympics 2024.

Régis Schultz, Chief Executive Officer of JD sports, which is strongly association with youth culture and fashion, said: “As a brand, we have a strong connection to health and sports, so we want to help young people take care of themselves because we know how vital it is.”

Emily added, “As parents, we understand your desire for the best for your kids, and we encourage kids and families to participate and spread the word.” ActiveKids stands ready to offer assistance and support, recognising that every active step contributes to the cause.

For those eager to get involved, ActiveKids offers help and support—because every active step counts.

Contact details:

ElevatePR

Email- elevatepr@info.com

Tel: 07956767712


Please watch video below to see the plan I created for the campaign before making the press release.

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